The dietetic nutrition market is carried by the ever-growing consumer trend towards on-the-go, healthy products for an active lifestyle and overall health. Nutritional balance is essential for consumers seeking a healthy lifestyle.
Dietetic products formulated with milk proteins are sought after for their essential protein content and benefits for weight management or maintenance. Consuming these proteins is often part of a healthy lifestyle that combines balanced nutrition and physical activity. Consumers have left behind strict, low-calorie diets in favour of an active lifestyle: working out at the gym, running and online fitness are part of the daily routines of people who want to stay in shape or manage their weight.
Dietetic nutrition is now for everyone. Products that were once reserved for high-level athletes or used for weight control are now part of the daily lives of many consumers: puddings and protein drinks, bars and snacks chosen for their essential protein, amino acid and micronutrient content.
In short, today’s trend is towards active nutrition: consumers no longer seek to starve the body, but rather to nourish it with products that have multiple nutritional benefits.
As dietetic nutrition becomes available to the general public, the market is also subject to new consumer expectations: organoleptic properties are now just as important as convenience and nutritional value. Consumers want on-the-go, balanced nutrition that tastes great and keeps them feeling full!